E2/P3: Ethics: Attitude Formation, Behavioral Change, Milgram Experiment, IEC


Language: Hindi, Topics Covered:

– Theories of Attitude formation: (1) Classical/Pavlov conditioning (2) Instrumental / Operant learning (2) Observational learning
– Role of Social influence, peer-pressure in shaping behavior of a person.
– Milgram experiment: Conformity, Compliance, Obedience
– Utility of Attitude study in IEC, Mass campaign and advertisement
– Behavioral studies: dissonance theory, learning theory, ELM

Faculty Name: Kavan Limbasiya (AIR-198, CSE-2014, IRS-IT)

Powerpoint available at

Exam-Utility: UPSC IAS IPS Civil service exam, Mains General Studies paper 4, and other State services exams with ethics, Integrity and aptitude in their syllabus.

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