ICEF Monitor Interview: Hilka Leicht, IEC, Germany


Expert advice on recruiting in Europe

Hilka Leicht, managing director of International Education for Global Minds (IEC), reveals the trends and key strategies that you will find useful for recruiting in Europe, with an emphasis on the German and Hungarian markets.

Ms Leicht stresses that Europe is not a homogenous regional market, and that recruiters need to carefully craft and adapt strategy to address the particular requirements and characteristics of individual European states.

Are changes to higher education funding in Hungary leading to growing demand for study abroad? And why is Germany a market where it is very important to have an agent on the ground? These and other intriguing questions are explored in this feature interview.

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