As a self-employed tradesperson you’ve no doubt put ads in the local papers, industry related magazines or used flyers and leaflets. Maybe you’ve tried your hand at Google ads, Facebook ads or bought a list of leads to call, but, are you getting the response rate you want or even the right customers Is work often ‘feast or famine’?
Most people, and especially those just starting out in business, think that advertising is what they have to do to get the work, but advertising is only one part of the story. Many believe that marketing and advertising are the same thing– yet there’s a big difference between the two and marketing when done well, will often make your advertising more effective.!